Program was designed to organize and encourage community-giving efforts of organizations, businesses, and the general public during the holiday season to support Arkansas military and survivor families in need. Program operates from mid-November to Christmas Eve, consisting of five program layers: Silver Star Gift Registration (need-based sign-up for families to get assistance) The Freedom Frosty - Community event included in the Bentonville Run Series Silver Star Storefront - Pinnacle Hills Promenade, Rogers AR Silver Star Giving Tree (Angel Tree for Military and Gold Star Family children) Military/Veteran "Day of Shopping" and "Day of Giving" highlighting participating retailer discounts, and vendor sampling

Program is a resource and communication hub utilizing interactive and informative kiosks located in common places Military and Veterans frequent. This information is also provided on their website. Resources include but are not limited to: Physical and behavioral health Career Education and training Legal, family and child services Emergency assistance